Blog - Words2Win

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Pitch perfect – creating a great elevator pitch

Business opportunity is everywhere, and a good elevator pitch helps you uncover it. True story – I was meeting with my ENT surgeon prior to an op. “What do you do?” he asked. I assumed he was just being polite, but without even having to think about it, I gave my answer: “I help technology […]
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Featured
Communicating change – and the unchanging

When communicating change, it’s just as important to let people know what hasn’t changed. That is often our ‘Why’ – the passion behind our business. The French have an expression – ‘Plus ça change, plus c’est la même chose’. It translates as ‘The more things change, the more they stay the same.’ We’ve had plenty […]
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Featured
Sharing information – 4 ways to ‘find your useful’

One of the most engaging and effective forms of communication is sharing information. Useful information. That doesn’t mean advertising, special offers, or ‘never to be repeated’ promotions. It does mean information, education and insights. Look at it this way, when you pick up a newspaper, do you turn straight to the ads? When you’re browsing […]
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Featured
Ghost, opportunist, helper – what’s your communication style?

In times of upheaval, change and turmoil, there are three categories of business communication. Businesses become ghosts, opportunists or helpers. Once the crisis is over, only one of those groups comes out stronger, with client relationships enhanced, and poised to expand and grow. Here we look at three crisis communication styles and which will always […]
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Featured
4 reasons to communicate during a crisis (and what we can learn from Corn Flakes)

In the 1920s, two cereal companies were neck and neck in the race to win over the world’s tastebuds, vying to be king of the breakfast table. One hundred years later, one of them is twice the size of the other and their flagship product has a market share of 10%, compared to the other’s […]
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Featured
Create Compelling Content

Do you struggle to explain the value of what you offer? Would you like to win more new clients or repeat business? Do you stand out as an expert in your field, or are you just one of the crowd? Do you find it hard to create content that engages your audience? If you can’t […]
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Featured
When form contradicts content

Six ways that your communication style might actually be undermining your message. It’s not just what you say, but how you say it that communicates your message. If the means and the message aren’t in synch, your message simply won’t ring true. ‘Customers are our top priority’ – it’s a mantra seen on many a […]
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Featured
Say it short, say it clear.

Say it short, say it clear – why concise communication is so important and the four pieces of short content that every business needs. I once sat in a meeting with someone who talked for half an hour, at the end of which I still didn’t understand what his business did, what he wanted from […]
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Featured
We Love…..Plain English

Plain English is ‘clear and unambiguous language, without the use of technical or difficult terms’. We are tempted to use complex language because we believe: Well-educated readers will prefer it and expect it Using long sentences, complex structures and technical words makes us look more intelligent. Both assumptions are traps. Research shows that readers of […]
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Featured
Four signs

Four signs that you might not be communicating effectively “The single biggest problem in communication is the illusion that it has taken place”. In a world with so many platforms for communication, George Bernard Shaw’s insight is truer than ever. We have a myriad of ways of communicating; from the verbal and written in […]
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Featured
What exactly is a message strategy and why do technology companies need one?

“You can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere”. Lee Iacocca, author of those words, famously worked in the automotive industry, but his wisdom applies just as well to today’s technology sector. Technology – brilliant ideas, lost in translation? Technology companies have brilliant ideas, products that […]
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Case Study Download

The elevator pitch is an invaluable tool for opening the door to opportunity. At the same time, it is a communication format that even experienced businesspeople struggle to master. I have seen sales reps, business owners, and CEOs, all of whom possessed a strong message in their company’s written ...

Messaging Uncategorised

From Scattergun to Sniper – How a message strategy gets your communication right on target

August 9, 2021

Do you have a message strategy? If your answer is ‘yes’ – great stuff, go to the top of the class. If your answer is ‘no’, or ‘what’s a message strategy?’ or ‘why would I need to ...

Language usage

Two countries divided by a common language – (re)learning to speak the lingo

November 3, 2020

I have recently moved back to the UK after 12 years living in Australia. One of the things that hit me when I arrived back in London was that I didn’t ‘speak the language’ any more, and that I’d ...

Customer Service Messaging

Trust – transcending time and change

October 23, 2020

When you establish trust with someone, it endures – over time, and even if the nature of the relationship changes. Last week, I had a meeting with Gareth. He’s an IP lawyer and our discussion included ...

General Messaging

Communicating change – and the unchanging

June 12, 2020

When communicating change, it’s just as important to let people know what hasn’t changed. That is often our ‘Why’ – the passion behind our business. The French have an expression ...

Pitch perfect – creating a great elevator pitch

Communicating change – and the unchanging

Sharing information – 4 ways to ‘find your useful’

Ghost, opportunist, helper – what’s your communication style?

4 reasons to communicate during a crisis (and what we can learn from Corn Flakes)

Create Compelling Content

When form contradicts content

Say it short, say it clear.

We Love…..Plain English

Four signs

What exactly is a message strategy and why do technology companies need one?

ASI Solutions

IMI

Neo

Redcat

Risemart

Sektor

The Elevator Pitch

From Scattergun to Sniper – How a message strategy gets your communication right on target

Two countries divided by a common language – (re)learning to speak the lingo

Trust – transcending time and change

Communicating change – and the unchanging

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