When communicating change, it’s just as important to let people know what hasn’t changed. That is often our ‘Why’ – the passion behind our business. The French have an expression – ‘Plus ça change, plus c’est la même chose’. It translates as ‘The more things ...
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One of the most engaging and effective forms of communication is sharing information. Useful information. That doesn’t mean advertising, special offers, or ‘never to be repeated’ promotions. ...
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In times of upheaval, change and turmoil, there are three categories of business communication. Businesses become ghosts, opportunists or helpers. Once the crisis is over, only one of those groups comes ...
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A perspective on the three stages of the coronavirus crisis, from business strategist Michele Carson. Business can be challenging at the best of times, let alone when things are tough. Michele Carson ...
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A crisis is not the time to stop communications, as we explain in the article Four reasons to communicate in a crisis. But, it’s also not easy when times are tight, so at Words2Win, we’ve put ...
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