In the 1920s, two cereal companies were neck and neck in the race to win over the world’s tastebuds, vying to be king of the breakfast table. One hundred years later, one of them is twice the size of the other and their flagship product has a market share of 10%, compared to the other’s which holds ...
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Many businesses are having to write to employees, suppliers and customers with messages around your COVID19 policy and actions. It can feel overwhelming, having to communicate in a way, or about ...
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Do you struggle to explain the value of what you offer? Would you like to win more new clients or repeat business? Do you stand out as an expert in your field, or are you just one of the crowd? Do you ...
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Six ways that your communication style might actually be undermining your message. It’s not just what you say, but how you say it that communicates your message. If the means and the message aren’t ...
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Say it short, say it clear – why concise communication is so important and the four pieces of short content that every business needs. I once sat in a meeting with someone who talked for half an ...
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