Plain English is ‘clear and unambiguous language, without the use of technical or difficult terms’. We are tempted to use complex language because we believe: Well-educated readers will prefer it and expect it Using long sentences, complex structures and technical words makes us look more intelligent. Both ...
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Four signs that you might not be communicating effectively “The single biggest problem in communication is the illusion that it has taken place”. In a world with so many platforms for communication, ...
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We know that customer case studies and testimonials are gold – other people saying we’re good at what we do carries far more weight than us saying it ourselves. So for most organisations, customer ...
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“You can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere”. Lee Iacocca, author of those words, famously worked in the automotive industry, but his wisdom ...
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Your website is your market stall – is yours working hard enough to showcase your value? ‘Marketing’ in its earliest form, was setting up your stall, laying out your goods, a place where people ...
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