When you establish trust with someone, it endures – over time, and even if the nature of the relationship changes. Last week, I had a meeting with Gareth. He’s an IP lawyer and our discussion included brand protection, how to meet European privacy legislation, how I can help one of his clients ...
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In the 1920s, two cereal companies were neck and neck in the race to win over the world’s tastebuds, vying to be king of the breakfast table. One hundred years later, one of them is twice the size of ...
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Many businesses are having to write to employees, suppliers and customers with messages around your COVID19 policy and actions. It can feel overwhelming, having to communicate in a way, or about ...
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We know that customer case studies and testimonials are gold – other people saying we’re good at what we do carries far more weight than us saying it ourselves. So for most organisations, customer ...
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Your website is your market stall – is yours working hard enough to showcase your value? ‘Marketing’ in its earliest form, was setting up your stall, laying out your goods, a place where people ...
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