Business opportunity is everywhere, and a good elevator pitch helps you uncover it. True story – I was meeting with my ENT surgeon prior to an op. “What do you do?” he asked. I assumed he was just being polite, but without even having to think about it, I gave my answer: “I help technology ...
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When communicating change, it’s just as important to let people know what hasn’t changed. That is often our ‘Why’ – the passion behind our business. The French have an expression ...
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A perspective on the three stages of the coronavirus crisis, from business strategist Michele Carson. Business can be challenging at the best of times, let alone when things are tough. Michele Carson ...
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In the 1920s, two cereal companies were neck and neck in the race to win over the world’s tastebuds, vying to be king of the breakfast table. One hundred years later, one of them is twice the size of ...
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Six ways that your communication style might actually be undermining your message. It’s not just what you say, but how you say it that communicates your message. If the means and the message aren’t ...
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