Say it short, say it clear – why concise communication is so important and the four pieces of short content that every business needs. I once sat in a meeting with someone who talked for half an hour, at the end of which I still didn’t understand what his business did, what he wanted from me ...
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We know that customer case studies and testimonials are gold – other people saying we’re good at what we do carries far more weight than us saying it ourselves. So for most organisations, customer ...
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Your website is your market stall – is yours working hard enough to showcase your value? ‘Marketing’ in its earliest form, was setting up your stall, laying out your goods, a place where people ...
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Last Friday night, I attended a fundraising event called ‘Fight for your Why’ – it featured eight speakers, all business entrepreneurs, whose common theme was the ‘Why’ of their business – ...
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He’s got a floppy ear, a bung eye, boundless energy and an unbroken record in stick tug-of-war. He is Peanut, a kelpie/bull terrier rescue dog, and he has transformed our family. Growing up in London, ...
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