The elevator pitch is an invaluable tool for opening the door to opportunity. At the same time, it is a communication format that even experienced businesspeople struggle to master. I have seen sales reps, business owners, and CEOs, all of whom possessed a strong message in their company’s written ...
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Do you have a message strategy? If your answer is ‘yes’ – great stuff, go to the top of the class. If your answer is ‘no’, or ‘what’s a message strategy?’ or ‘why would I need to ...
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When you establish trust with someone, it endures – over time, and even if the nature of the relationship changes. Last week, I had a meeting with Gareth. He’s an IP lawyer and our discussion included ...
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Business opportunity is everywhere, and a good elevator pitch helps you uncover it. True story – I was meeting with my ENT surgeon prior to an op. “What do you do?” he asked. I assumed he was ...
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When communicating change, it’s just as important to let people know what hasn’t changed. That is often our ‘Why’ – the passion behind our business. The French have an expression ...
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