One of the most engaging and effective forms of communication is sharing information. Useful information. That doesn’t mean advertising, special offers, or ‘never to be repeated’ promotions. It does mean information, education and insights. Look at it this way, when you pick up a newspaper, ...
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In times of upheaval, change and turmoil, there are three categories of business communication. Businesses become ghosts, opportunists or helpers. Once the crisis is over, only one of those groups comes ...
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In the 1920s, two cereal companies were neck and neck in the race to win over the world’s tastebuds, vying to be king of the breakfast table. One hundred years later, one of them is twice the size of ...
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Many businesses are having to write to employees, suppliers and customers with messages around your COVID19 policy and actions. It can feel overwhelming, having to communicate in a way, or about ...
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Do you struggle to explain the value of what you offer? Would you like to win more new clients or repeat business? Do you stand out as an expert in your field, or are you just one of the crowd? Do you ...
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