Six ways that your communication style might actually be undermining your message. It’s not just what you say, but how you say it that communicates your message. If the means and the message aren’t in synch, your message simply won’t ring true. ‘Customers are our top priority’ – it’s ...
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“You can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere”. Lee Iacocca, author of those words, famously worked in the automotive industry, but his wisdom ...
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Your website is your market stall – is yours working hard enough to showcase your value? ‘Marketing’ in its earliest form, was setting up your stall, laying out your goods, a place where people ...
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All good businesses deliver value. Yet it can be hard to communicate that value, and explain it in meaningful terms. Many businesses therefore simply talk about the ‘what’ of their business – ...
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Think about a time when you travelled to a country where you don’t speak the language. You probably got by (maybe eating a few things you hadn’t planned, or getting lost down a few side streets) – ...
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