Identify your value and build a strategy
Effective business communication starts with a clear message that forms the basis of all written and verbal communications. A winning message focuses on the value your product, service or company delivers to the customer.
Getting to the heart of the value you offer informs your messaging strategy, defines your winning messages and how these should be applied to your content.
A message strategy, analysis and plan that lays the foundation for all Communications
Identifying your value is delivered in three parts:
1. The Identify Your Value workshop
A half day workshop with your leadership team to uncover exactly what your value message is. Our facilitated value discovery process works through the seven elements of a winning message. This process helps you step outside your business, focus on the customer’s viewpoint and determine what your true value is.
The documented Value Message Strategy, becomes a ‘single source of truth’ that articulates who you help, how you help them and why you do what you do. It will help your organisation:
- determine the foundation for all of your messaging
- enable you to communicate clearly, consistently and with impact
- avoid having to start from scratch each time you communicate.
Download details for Identify Your Value Workshop
2. The Audit and Gap Analysis Report
Using your Value Message Strategy and winning themes, compare your value message against what you are currently saying.
This written audit report contains an analysis of your current communications and identifies where they do and don’t match the desired value message, the strengths and weaknesses of each of your current messaging formats and an ‘at a glance’ chart, showing priority areas for action.
The audit can incorporate any/all of your current communications, including:
- Website
- Brochures
- LinkedIn profiles
- Presentations
- Proposals
- Articles
- Case studies
- White papers/eBooks
3. Content and collateral plan
Based on the audit and analysis chart, we’ll build a plan to move you from where you are now, to where you want to be.
The Content Plan details how to effectively communicate your value message including recommendations for new collateral or modifications and redevelopment of existing collateral. The plan includes how to use your content and collateral to communicate your value at each key stages of the customer’s journey from prospect to client, after sales and re-engagement.
Recommendations may include any or all of the following:
- Positioning statement
- Tag line
- Elevator pitch and sales team communication
- Company presentation
- Website
- Brochures
- LinkedIn Profiles of company, leadership and sales teams
- Phone message
- Customer testimonials / case studies
- White papers
- Articles and blogs
- eBooks
- Proposals
- Marketing campaigns
- Press releases
- Awards citations